Said Jay, “I wanted to make it really classic and strong; a throwback to Brooklyn and what we’re about. It was really a take off the old subway signs, if you look at the old subway signs they were in black and white. It was that strong, beautiful, iconic black and white.”
He added, “I wanted to pick something that would stand the test of time and be here forever.”
If you live in the United States you can view the video interview here. If (like me) you don’t, you’re out of luck… MTV doesn’t allow interviews of people to be viewed in other countries for some reason.