Possible Winnipeg Jets Leak?

UPDATE (4:30pm 7/22/11): The Winnipeg Jets have announced they will be unveiling their new logo officially at 5pm ET on their official website

According to several posters on the site JetsOwner.com this here picture is a shot of a new Winnipeg Jets logo, either a primary or alternate.

I’m not reporting this is the real deal because honestly, I’m not sure, it does match a lot of the rumours we’ve been hearing about the new logo such as similarities to the old Team Canada RCAF logo and the inclusion of a maple leaf.

Also the t-shirt style matches that of a recently launched line of merchandise on the NHL Shop website — browsing through the entire collection on the NHL Shop site only one team is missing, Winnipeg/Atlanta.

If this thing is a fake, someone did a lot of research to make it believable.

And if it’s real I’m both impressed and disappointed with the outcome.

I like that it’s a little retro, I like that they kept the same basic colour-scheme of the original Jets but modernized it, but…

I hate that there’s a maple leaf in it – I just do… I don’t see the point in showing off that you’re a Canadian team in a league where there’s several.  It’s like when the Ottawa Renegades CFL team launched their logo with a big maple leaf — it’s the Canadian Football League… who are you representing here?  Everyone?

I hate that there’s that little notch on the “north” side of the logo, presumably a nod to ownership group “True North Sports and Entertainment”.

Supposedly someone got a shot of the new jerseys in the last 24 hours, if we get that pic we’ll post it too. Until then, this isn’t confirmed as the new logo but it looks like there’s a good chance it is.


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14 Responses to Possible Winnipeg Jets Leak?

  1. Graham says:

    i like the fact that they use the maple leaf as part of the air force roundel, and just think about the capitals, stars, blue jackets and wild all use stars in their primary marks. Anyway there is a large air force base in winnipeg (probably a good deal of jets housed there) and the roundel is the primary mark of the air force http://en.wikipedia.org/wiki/File:RCAF-Roundel.svg
    I like the look

  2. Mitchell says:

    I like it! GO JETS GO

  3. Mark says:

    Confirmed by the team website

    I think it’s ridiculously simplified. This is a professional team and that looks like someone put in a modicum of effort after having a meeting where somebody scribbled on a cocktail napkin. There should have been a better effort

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  6. Chris says:

    Graham, there are no fighters – or even jet trainers – at CFB Winnipeg. We have 17 Wing, composed of squadrons which exclusively fly such illustrious prop aircraft as the Hercules and Dash-8.

    Also, this logo looks like layered clip art from 1994. There is no way an actual artist created it. I’m going to take a wild guess and say that they won’t be using these logos after the first year. What a disappointment.

  7. RC says:

    I understand that the logo is a tribute to the RCAF, however you could do that by using this as a shoulder patch and creating a primary logo that is totally original and outstanding.

    What a letdown after all the hype. After seeing a lot of great concepts on other sites, I was hoping and expecting True North to really blow us away with their own design.

    It’s not a terrible logo. It’s just not the great logo it could and should be.

  8. Shaun C says:

    I like the use of the RCAF roundel. However, I think they should remove the notch from the top of circle. The roundel would also work with a silhouette of a jet behind it.

  9. Cherub Rock says:

    How can you hate that there’s a maple leaf in the logo eh? Isn’t that what Canada is all aboot?

  10. moosey says:

    At least we are called the Jets and not the Polar Bears. Imagine what that logo would’ve looked like.

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  13. Dick says:

    Hey Chris , are you never looking up or can you not tell the difference between an Airbus and a Hornet. And yes I know there not based here , but they do fly out of Winnipeg.

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