Could it be the Winnipeg Whiteout?

A Winnipeg Whiteout during the 1996 Stanley Cup Playoffs


Ladies and gentlemen, your Winnipeg or Manitoba Whiteout!

It’s possible, and the reality is at the moment it’s the only thing the team could legally call themselves.

That’s what 6282980 Manitoba Limited Partnership (the legal name of the group who purchased the Atlanta Thrashers) registered as a trademark with the Canadian Intellectual Property Office on May 4, 2011 for one stated purpose only “Entertainment services in the field of professional ice hockey” – and as of today’s date it’s the only thing they’ve registered.  Application number 1526249, go ahead, look it up.

Lets face it, it’s clear this group is not interested in returning to the name Winnipeg Jets, they made that obvious from the start – if it were to be called the Winnipeg Jets they would’ve said so right away.  Manitoba Moose?  It’s still possible but my source was wrong about 2 of the 3 things I was told in that conversation, so… I’m not liking the odds on the third one.  The Whiteout, which would be different, does make sense from a historical perspective in the city – it was the tradition the fans of the Jets started during the playoff runs the club had in the 1990’s, there’s a tie-in with ice and winter (and boy does Winnipeg ever get winter), you could make a hockey player-blizzard-whiteout conditions connection in there too without much effort.

I’ll admit, yes, it’s likely that they purchased the term to legally own the name of this Winnipeg tradition in anticipation of owning a NHL team there but still… it’s not much of a stretch.  The team already has 13,000 fans locked in for at least 3 seasons; people can’t turn away at this point if they don’t like the name, plus why name the team Jets or Moose?  Fans already have merchandise, that’s money the owners lose by sticking with an established identity in jersey and various other sales.

A Winnipeg Whiteout, for those who are unaware, is when the fans of the Winnipeg Jets dressed in white during home playoff games – it certainly took off across the North American professional sports world after they started it.  The tradition stuck with the Jets franchise in Phoenix where fans there still don white during their home playoff games.

I’d be interested to hear what the fans out there think about this name – Manitoba Whiteout?  Winnipeg Whiteout?  Add your comments below, honestly the more I hear it the better it sounds… just good luck to whoever has to make the logo for it.


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68 Responses to Could it be the Winnipeg Whiteout?

  1. Pingback: True North: The Winnipeg team won’t be named the ‘Whiteout’ | ProHockeyTalk

  2. Adventure Shorts says:

    What about the Winnipeg Airplanes? Ha ha, just kidding. I wonder if the arenas will blast West Side Story songs every time the Sharks play the Jets.

  3. Ethan says:

    I am not from Winnipeg or Canadian, I am fom Boston (Go Bruins!) but I think the possible colors for a team named “Whiteout” would or could be white obviously, silver, light/cool blue and/or navy blue with a possible mascot being the Abominable Snowman or Yeti (since the Avalanche retired their Yeti mascot). The Whiteout’s home sweater could be light/cool blue or navy blue (personally I would prefer navy/dark blue) As for the logo, I imagine Whiteout written in 3D in white with streaks of cool blue going across with the shadowing in silver to appear like ice. Underneath the writing would be two hockey sticks configured in to a W like someone said before and above the writing could be a white abominable snowman/yeti

  4. Ben says:

    One problem: What would you call a single member of the team? It’s the same problem Minnesota has with the Wild.

  5. Steve says:

    A Polar Bear is White.

  6. chick says:

    Gary Bettman gave true north permission to use “JETS” if they would want to.

  7. Hotrod2001 says:

    The Whiteout trademark was confirmed by True North as something to be used in the playoffs…it’s not the name.

    The longer this drags out, the more I suspect that the name will either be The Jets or The Moose…I say that because if it was going to be something new, you would have probably already seen some sort of trademark application filed, however Jets is a registered trademark of the NHL and the Moose, to True North.

    I could be wrong but I would think there would be a paper trail. I’d prefer either of those. The Jets is a natural choice but the Moose were a well-run franchise and had a really nice logo and uniform already.

  8. Trevor says:

    All i gota say is this , if they name them this team people will want to get out of there contract fast , to me as a fan i look at this name The ( WHITE OUT ) stupid people will see that to , i think it will fail , if this is the real name it will fail 😦

  9. garett says:

    Are you people retarded? you finally get your team back and all you are doing is complaining and saying you wont support your team if they dont pick the name YOU want? it’s “fans” like you that were the reason the NHL left Winnipeg all those years ago. you really arent hockey fans are ya?

  10. Bryan says:

    The whiteout? they’d skate around in plain white T’s.
    What would the home jerseys be, can’t be white lol

    I think it should be the RoughRiders, kidding of couse
    Bring back the Jets!!!

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